Mood reel · reference footage
A video brand campaign proposal

An AI company needs a human face.

A video brand campaign for Atrium, made with real pastors, real small groups and real living rooms.

The thinking

Churches are being asked to trust software with their people. That trust gets built with faces, rooms and voices they recognize.

Four women laughing during a Bible study on a couchRef
A woman smiling with eyes closed, holding hands in prayerRef
A small group piled on a couch taking a selfieRef

Show what the time is for.

Verge's real product is the hospital visit and the dinner at home it makes room for.

Real faces build trust.

AI imagery all blends together. Real people make Atrium the AI company that feels safe to let in.

One film, one job.

One audience, one promise and one ask per piece.

Shoot once, publish all year.

One campaign feeds the site, the App Store, social, email and sales for months.

Where the brand goes from here

From → To
AI-generated imageryYour actual people
Seven-minute walkthroughsNinety-second answers
Feature listsStories that show the feature in someone's hands
Explaining everything at onceOne clear promise per film
The campaign

In Real Life. Three pieces, each with a single job.

Dinner by candlelight, a woman laughing across the tableRef
GatherThe free front door

Everyone Brings Something

Who it's for
Small group leaders, hosts and home church families
The promise
Every detail of gathering, in one free app
The ask
Download Gather, free on iPhone
See the treatment ↓
A group praying over a young manRef
VergeThe flagship

More of the Good Stuff

Who it's for
Pastors and church staff buried in admin
The promise
Get back to the people you were called to
The ask
Try Verge free for 14 days
See the treatment ↓
A church staff meeting around a tableRef
The libraryEverywhere else

Atrium, Up Close

Who it's for
Every church that finds Atrium online
The promise
Atrium is built by people who understand ministry
The ask
Book a demo, or start free
See the library ↓
Treatment 01 · Atrium Verge

More of the Good Stuff

Formats
:30 spot · extended cut · vertical cutdowns
Tone
Quick, punchy, fun
Role
The flagship
Ask
Try Verge free for 14 days

Less of the work that buries ministry. More of the people, the mission, and the reason they got into ministry in the first place.

Director's note

Title cards slam in. The "less" shots play as deadpan comedy every pastor will recognize. Then the music kicks back in and the "more" shots land with real warmth. The contrast does the selling.

The :30, as an animatic

Timed to the edit · press play
Less of this.
00:00:00:00 Card · Less of this SoundMusic cuts out. Dead air.

The beat board

Reference frames, graded to each look

Less of this.Cool, locked off

Two men at a desk at night, lit by a monitor1Ref
Over the shoulder. Data on the screen.
Hands typing on a laptop keyboard in the dark2Ref
Keyboard macro. Typing, typing, typing.
A hand closing a laptop3Ref
Head on. He slams the laptop shut.

More of this.Warm, handheld

People greeting each other in a church lobby4Ref
Shaking hands in the lobby.
A woman praying, holding hands with others5Ref
Praying with people.
A leader at the head of a meeting table6Ref
Leading a meeting.

Less of this.Cool, locked off

Close up of a long list of email subjects7Ref
Close up on the spreadsheet.
Over the shoulder of a man on his phone at a dark table8Ref
At dinner with his family, lost in his phone.
Close up of an inbox showing 555 unread9Ref
Flipping through papers. 555 unread.

More of this.Warm, handheld

A group praying over a young man10Ref
Praying over someone in the hospital.
Men talking around a backyard fire11Ref
Ministry. Around the fire with the men's group.
A father serving dinner to his kids at the family table12Ref
Family dinner. Phone face down.

The extended cut, with voice over

About 1:30

Same rhythm as the :30, now with his voice over and Verge in his hand. Five beats, each one built the same way.

  1. Less3 to 4 sec · cool, dry sound
  2. VergeAbout 3 sec · the card
  3. More6 to 8 sec · warm, music in
  1. Beat 1The inbox

    "Email used to eat my whole morning."

    "Now I'm at the hospital by ten."

  2. Beat 2The newsletter

    "The newsletter took half a day."

    "Now that time goes to my team."

  3. Beat 3First-time guests

    "Guest cards sat on my desk for a week."

    "Now I'm having coffee with them."

  4. Beat 4Social media

    "Social was always the thing that slipped."

    "Now I'm with the people we post about."

  5. Beat 5Home

    14 tasks done this week.

    "And I'm home for dinner."

Read the full scriptPicture and sound · 0:00 to 1:30
TimePictureSound

Open

0:00 to 0:06
0:00Open

Before sunrise. He unlocks the church office and the fluorescent lights flicker on.

VO"Nobody gets into ministry for the admin."

Light hum. No music yet.

The inbox

0:06 to 0:21
0:06Less

Insert, locked off. 140 unread. His coffee has gone cold.

VO"Email used to eat my whole morning."

Dry room tone. Keyboard clicks.

0:10Verge
VergeInbox sorted. 3 replies drafted in your voice.

He picks up his phone. The card pops in beside him and he taps approve.

A soft tap. The music starts to build.

0:13More

Handheld. A hospital room. He prays with a church member and her family.

VO"Now I'm at the hospital by ten."

Music in. A quiet prayer underneath.

The newsletter

0:21 to 0:36
0:21Less

Insert. A blank newsletter template, the cursor blinking.

VO"The newsletter took half a day, every single week."

Dry. A wall clock ticking.

0:25Verge
VergeNewsletter draft ready for review.

He skims the draft, changes one line and approves it.

A soft tap. Music builds.

0:28More

He's leading the staff meeting, and the whole room is laughing.

VO"Now that time goes to my team."

Music. Real laughter.

First-time guests

0:36 to 0:51
0:36Less

Insert. A rubber-banded stack of guest cards from Sunday.

VO"Guest cards used to sit on my desk for a week."

Dry room tone. A rubber band snaps.

0:40Verge
Verge12 guests flagged for follow-up.

He opens the list and texts the first name on it.

A soft tap. Music builds.

0:43More

The church lobby. Coffee with a young couple who visited for the first time.

VO"Now I'm having coffee with them while they're still new."

Music. Lobby chatter.

Social media

0:51 to 1:06
0:51Less

Insert. The church's Instagram. The last post was three weeks ago.

VO"Social media was always the thing that slipped."

Dry. A thumb scrolling.

0:55Verge
Verge5 posts drafted from Sunday's sermon.

He flips through the drafts and approves the week.

A soft tap. Music builds.

0:58More

Dusk. Around the fire with the men's group.

VO"Now I'm actually with the people we post about."

Music. Fire crackle.

Home

1:06 to 1:20
1:06Verge
Verge14 tasks done this week. 3 need your approval.

Evening, parked in his driveway. He approves all three and turns the phone face down.

A soft tap. The music holds.

1:10More

Family dinner. His kids are telling him about their day, and he's listening.

SuperSame week. Same team. A very different Friday.

VO"And I'm home for dinner. Actually home."

Music swells. Kids laughing.

End card

1:20 to 1:30
1:20End

SuperMore of the good stuff.

Then the end card: Atrium Verge. Try it free for 14 days.

Music resolves. Button.

VO lines are examples. We'll finalize the script together in pre-production. Every Verge card is something the product does today, and the closing line is already on the Verge page.

Treatment 02 · Atrium Gather

Everyone brings something.

Formats
:30 spot · Postcards series
Tone
Warm, unhurried, golden
Role
The free front door
Ask
Download Gather, free on iPhone
In Gather's own words
A spreadsheet for names. A group text for dinner. A notebook for prayer.Gather's App Store listing

That line is the whole commercial. Three people run those errands on the afternoon of group night, and Gather holds every detail together.

The storyboard

Reference frames · four scenes
Scene 1 · Grocery store · Day

The food

In GatherBread and fruit, checked off her sign-up.
A woman pushing a cart down a grocery aisle1ARef
Low and wide. Down the aisle.
A grocery cart full of bread and groceries1BRef
Cart POV. Good bread goes in.
A woman checking her phone in a grocery store1CRef
Phone out. Checked off in Gather.
Match cut

Her thumb taps the checkbox. Cut on the tap to his pen touching the page.

Scene 2 · Dining room · Afternoon

The reading

In GatherTonight's reading and his notes, shared with the group.
A hand writing notes beside an open Bible2ARef
Insert. Pen to paper.
A man on a couch with his phone and Bible2BRef
He shares his notes with the group.
Whip pan

Whip off his window and land on a tablecloth snapping open in the wind.

Scene 3 · Backyard · Golden hour

The home

In GatherEleven RSVPs. Somebody runs for more chairs.
A couple coming in the front door with bags3ARef
Supplies come in the front door.
A tablecloth snapping open over a backyard table3BRef
The tablecloth snaps open.
A family setting a long table in a backyard3CRef
A long table, set for everyone.
POV

From the front door as it swings open: the first guests, bread in hand.

Scene 4 · Home · Night

The table

In GatherNothing. Phones stay in pockets.
Friends crowding a warm kitchen4ARef
Everyone ends up in the kitchen.
Dinner by candlelight4BRef
Her bread, passed hand to hand.
A group in a living room, one playing guitar4CRef
He leads the reading.

How app moments look

A clean card beside the person, added in post. Two or three seconds, then back to the people.

Reference: an app card floating beside two women at a cafe tableRef
Reference: an app card floating beside a woman arriving homeRef

She brought the food. He led the reading. They opened their home. Super over the final scene

Postcards. A social series that runs all year.

4 to 8 seconds each · swipe

Short, quiet moments from real homes, each with one line of type. Every home we film becomes a new post.

The library

What people see after the ad.

Real people and quick answers for the website, the feed and every sales follow-up.

A man talking at a laptop in a warm roomExplainersRef

One question, ninety seconds.

  • What does Verge do with my inbox?
  • Will the replies sound like me?
  • How do I start a group in Gather?
  • Is our church's data safe?
A man laughing in conversationFaces of AtriumRef

Meet the people behind it.

The founders and team on camera. People trust a company when they can see who runs it.

Three men reading Bibles together on a couchReal-life footageRef

Real life, ready to post.

Church staff at work, small groups at home, Sunday mornings, coffee, hands and faces. A year of social and website imagery only Atrium could post.

What you walk away with

Built for every place Atrium shows up.

Commercials

:30 spots for Gather and Verge, plus the Verge extended cut.

Explainer videos

Quick answers to the questions churches ask before they sign up.

Social cuts

Vertical versions of both spots for Reels, Stories, Shorts and TikTok.

Dedicated social clips

Postcards, real moments and team clips, made to post on their own.

Where it lives
ChannelGatherVergeLibrary
Website and landing pages
App Store pages
Paid social
Organic social
Email and newsletters
Sales follow-ups and demos
Webinars and events
Two ways to build it

All at once, or one piece at a time.

Every piece stands on its own. Built together, it's six to twelve months of content from one production.

RecommendedEverything on this page

The full campaign

Six to twelve months of content from one production.

  • Both :30 spots, plus the Verge extended cut
  • The explainer library and the faces of Atrium
  • Social cuts, Postcards and real-life footage
  • One cast, one crew and one look
  • Shot back to back, so each piece costs less
Months 1 to 2

Launch

Both :30s go live on the site, the App Store and paid social.

Months 2 to 6

Build

The extended cut and explainers fill landing pages, email and sales.

Months 6 to 12

Sustain

Postcards and real-life clips keep the feed fresh, no new shoot.

ModularPiece by piece

Start with one piece

Begin where the need is biggest, then add the rest.

Gather

The :30 and the Postcards series.

Start here if downloads come first

Verge

The :30, the extended cut and vertical cutdowns.

Start here if trials and demos come first

The library

Explainers, the faces of Atrium and real-life footage.

Start here if the website comes first

Anything added later is shot in the same look, so it still reads as one campaign.

Scope and investment for both options shared on request

How it comes together

From kickoff to the feed.

  1. Pre-production

    Lock each film's promise, cast real churches and families, and confirm every app moment with your product team.

  2. Production

    A multi-day shoot across homes, church offices and real locations.

  3. Post-production

    Both :30s first, then the extended cut, explainers and social. You review at every stage.

  4. Delivery

    Everything sized and ready for the website, the App Store and the feed.

Looking ahead

Where it goes after launch.

The campaign builds the foundation. These turn attention into signups, and the campaign footage gives each one a head start.

A regular rhythm

Webinars

Atrium already offers a free webinar. We'd make it one pastors stay for, then cut every session into clips.

Once the Verge message is locked

A video sales letter

One longer film that walks a pastor from the problem to the decision, before your team picks up the phone.

Ongoing, from launch

Ad content

Fresh hooks, variations and short testimonials each month, so the winners never go stale.

As churches see results

Church stories

Short films with churches already using Atrium. A real pastor explaining what changed is the strongest proof there is.

Not part of this proposal. It's where we'd suggest going next.

Let's make it

Pastoral, not robotic. Let's prove it on camera.

It's already the promise on the Verge page. One campaign with real people makes it something churches can see.

Media Department

A Fort Worth production company with fifteen years of commercials, brand films and B2B SaaS case studies. We make software feel human.

Paul · Media Department hello@mediadept.co mediadept.co
Prepared for Atrium AI Reference frames and footage are for mood only Working draft · October 2026